Fred Wilson made a post at http://www.avc.com/a_vc/2010/04/key-business-metrics.html a few days ago about how companies should be tracking and publishing their key business metrics internally that got me thinking at both a conceptual and a "why Easy Insight matters for this" level about that topic. We have our functionality around KPIs (Key Performance Indicators) that enables users to create scorecards of key business metrics, with default sets of KPIs created for the connections you establish--Basecamp, Google Analytics, and so on.
What we haven't really delved into is that set of 4-6 "big metrics" that apply across the entire business...our typical scorecards to this point have been more along the lines of a Marketing scorecard, a Sales scorecard, and so on. Trying to boil things down into 4-6 metrics ended up as an interesting thought exercise for me--in the case of our internal metrics, I came up with this list:
1) # of Unique Visitors to the Application in Time Period
2) # of Distinct Users Active Within the System in Time Period
3) Expectation Adjusted Dollars in the Pipeline
4) Revenue Received in Time Period
5) Todo Items Completed in Time Period
The time period's a bit hazy for me at the moment, probably ranging from 7 days for #2 to 90 days for #4. From there, we can establish the connections to the underlying reports that will help analyze those metrics--identifying conversion rates on visitors from different sources, figuring out what may have helped produce an active user, and so on. I'll be exploring this concept a little more with future blog posts, but wanted to just get anyone else's thoughts at a higher level around those numbers. If you had to define 4-6 metrics for your business, what would they be?
What we haven't really delved into is that set of 4-6 "big metrics" that apply across the entire business...our typical scorecards to this point have been more along the lines of a Marketing scorecard, a Sales scorecard, and so on. Trying to boil things down into 4-6 metrics ended up as an interesting thought exercise for me--in the case of our internal metrics, I came up with this list:
1) # of Unique Visitors to the Application in Time Period
2) # of Distinct Users Active Within the System in Time Period
3) Expectation Adjusted Dollars in the Pipeline
4) Revenue Received in Time Period
5) Todo Items Completed in Time Period
The time period's a bit hazy for me at the moment, probably ranging from 7 days for #2 to 90 days for #4. From there, we can establish the connections to the underlying reports that will help analyze those metrics--identifying conversion rates on visitors from different sources, figuring out what may have helped produce an active user, and so on. I'll be exploring this concept a little more with future blog posts, but wanted to just get anyone else's thoughts at a higher level around those numbers. If you had to define 4-6 metrics for your business, what would they be?
0 التعليقات:
Post a Comment