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Business Performance Management Cycle within Manufacturing Model

manufacturing product development projectFortunately for the novice manager, there is a business performance cycle which can act as a framework. It is the blank canvass on which the manager can imprint the development of the business. It also provides parameters through which one examines the day to day activities of the company.
For the purposes of convenience we will describe the mode that essentially looks at the manufacturing model. This model will vary slightly with those within specific service industries but it gives a good example of the progression of the business performance management project.
It assumes that there are several major activities in the organization which include designing new products, creating models of the potential products, the actual manufacture of those products, and a review of the processes and finally optimizing the benefits of the product line.
At the design stage a concept will be created to resolve a problem. Performance management is there to ensure that that concept adequately meets the needs that have been expressed and is a viable proposition. This process will require quite extension consultation and managers should not be surprised if they have to go back to the drawing board over and over again. Logic suggests that it is better to take time planning than to have an inappropriate product.
The next stage is to translate that concept into a model. Performance management will have a role to play here in terms of ensuring that the prototypes accurately match the agreed conception so that any problems can be resolved at this stage. The model can then be tested against various stringent criteria to ascertain whether it can truly cope with any variables that are expected. Where the prototype is not accurate, the problems with the design will be lost in translation.

Key Business Metrics-2-



Fred Wilson made a post at http://www.avc.com/a_vc/2010/04/key-business-metrics.html a few days ago about how companies should be tracking and publishing their key business metrics internally that got me thinking at both a conceptual and a "why Easy Insight matters for this" level about that topic. We have our functionality around KPIs (Key Performance Indicators) that enables users to create scorecards of key business metrics, with default sets of KPIs created for the connections you establish--Basecamp, Google Analytics, and so on.

What we haven't really delved into is that set of 4-6 "big metrics" that apply across the entire business...our typical scorecards to this point have been more along the lines of a Marketing scorecard, a Sales scorecard, and so on. Trying to boil things down into 4-6 metrics ended up as an interesting thought exercise for me--in the case of our internal metrics, I came up with this list:

1) # of Unique Visitors to the Application in Time Period
2) # of Distinct Users Active Within the System in Time Period
3) Expectation Adjusted Dollars in the Pipeline
4) Revenue Received in Time Period
5) Todo Items Completed in Time Period

The time period's a bit hazy for me at the moment, probably ranging from 7 days for #2 to 90 days for #4. From there, we can establish the connections to the underlying reports that will help analyze those metrics--identifying conversion rates on visitors from different sources, figuring out what may have helped produce an active user, and so on. I'll be exploring this concept a little more with future blog posts, but wanted to just get anyone else's thoughts at a higher level around those numbers. If you had to define 4-6 metrics for your business, what would they be?

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